SLI ALUMNI & FRIENDS WEBINAR: Sports marketing & communication during a global pandemic.
February 11, 2021

From the Olympics to amateur competitions… every level of sports is impacted by the global pandemic. Not only do we quickly have to adapt to the changes in day-to-day life, but we also have to have the ability to look into the future: will we be able to organise tournaments and events? How do we inform people in the right way – balancing between making responsible choices and calling fans to action. In this exclusive SLI alumni & friends webinar we talk about the science behind this and we get an unique insight into some practical cases.

Sports marketing & communication during the pandemic, with:
Prof. dr. Henry Robben (Professor of Marketing Nyenrode)
Cees Juffermans (CMO Invictus Games 2020)
Gerald Smith (marketing & media AZ)

Friday February 26th, 09:00 -10:00 hrs

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