From the Olympics to amateur competitions… every level of sports is impacted by the global pandemic. Not only do we quickly have to adapt to the changes in day-to-day life, but we also have to have the ability to look into the future: will we be able to organise tournaments and events? How do we inform people in the right way – balancing between making responsible choices and calling fans to action. In this exclusive SLI alumni & friends webinar we talk about the science behind this and we get an unique insight into some practical cases.
Sports marketing & communication during the pandemic, with:
Prof. dr. Henry Robben (Professor of Marketing Nyenrode)
Cees Juffermans (CMO Invictus Games 2020)
Gerald Smith (marketing & media AZ)
Friday February 26th, 09:00 -10:00 hrs
